BetterSip
BetterSip is a new Australian brand pioneering a specialist water bottle designed to filter out toxins and support everyday wellness. With a clear vision and a health-savvy audience in mind, BetterSip wanted to launch with purpose, starting strong with a strategically led brand identity. Our goal was to create a brand that felt positive, premium, and approachable, while confidently holding its space in the wellness and sustainability market.
THE SOLUTION
THE RESULTS
The final brand feels fresh, smart, and purpose-led, appealing to BetterSip’s target audience of health-conscious Australians aged 40–50. It’s a confident identity that stands out on the shelf and sets the foundation for a strong, successful launch and is designed to carry the brand far into the future.
Business Naming | Creative Strategy | Brand Design
BRAND IDENTITY
The clean and clear lines of the overall logo design bring through the modern look, with the gradient also contributing towards this. If you look below you will see how this unique icon has come together.
There has been careful consideration applied to the lettering to give it approachable curves and a premium feel, all whilst feeling positive and watery with lots of blues.
“I love the brand that Chrystal developed for us, my husband (who is hard to please) said it’s something he’s really proud of. Chrystal was fun to work with and delivered a quality end product, and I’ve already recommended her to other entrepreneurs. Well worth the investment.”
CARLY HOPGOOD – BETTERSIP
