Jade + June

BRAND IDENTITY + PACKAGING DESIGN

Jade + June is a new candle business, created by a mother, daughter duo, combining their skills with a focus on wellness. Each candle is hand crafted and lovingly created to go to its stylish new owner. They had a really clear vision of what they wanted they new brand vibe to be, and wanted to launch knowing everything would be positioned the best to begin with.

artisan + refined + modern + earthy

MODERN + REFINED

“I love its simple yet stylish appearance." "...LOVE IT! We really like the additions of the + symbol, the left-aligned text and the logo running down the side. All of this has given it the modern edge we were looking for whilst keeping that refined feel."

BREE & BAMBI / JADE + JUNE

COLOUR PSYCHOLOGY

I get a sense your business is more positioned in a Summer season (colour psychology) from attributes such as aspirational, beautiful, calm, elegant, quality, refined, graceful, natural, effortless and stylish.

However there is definitely undertones of Winter with the high end, premium themes and because of this I have been able to include a bespoke black to bring in an elegant luxury feel. The black can be used for when we need a little more impact or some contrast. This is combined with softer earthy tones to reflect the Summer aspects and bring in your wellness values.

For print treatments we can look at subtle textures in stock, blind embossing or letterpress – those distinctive details to elevate your brand but keep it timeless.

CREATIVE STRATEGY

ARTISAN

To give this brand a boutique, small batch feel, I see artisan coming through in the packaging, creamy colours and carefully considered design details. The right use of space will help give this longevity and look stylish and sophisticated.

The key will be to bring in artisan in more of a boutique and stylish way and not looking too cheap.

REFINED + MODERN

This will be reflected in all the delicate details
and plenty of elegant spacing but also brought through in font choices for the logo.

Colour selections will also be key in contributing to a refined, modern and high end approach.

EARTHY

I see earthy coming through with colour selections and photography, tying in with your wellness vibe and how important nature is. Perhaps some textures to also bring in some depth.