Resources
For your business, that we use too
Please note some of these resources are affiliate links which means if you decide to give them a go using my link I get a small reward. But please know that I do use and love these resources and I wouldn’t recommend them if they didn’t make a difference in my business.
Email marketing
Introducing – FLODESK! It is honestly hands down the best email newsletter platform we have seen in terms of design. They have absolutely beautiful templates to use, so your newsletter will look stunning! You can easily build out newsletters with your existing brand elements, colours and fonts. No tricky coding needed. Head here to use my discount link or use this code E0JQIY to get 50% off the first year and test it out for your self. This has a free 14 day trial available to try before you buy. Sign up below to see our Flodesk newsletter in action!
We also work in Campaign Monitor for some clients, it is very user friendly to drive. Let us know if you need some templates set up to get you on your way with your email marketing.
Shopify
If you have an ecommece store with more than 9 products, we usually recommend Shopify. We design Shopify websites for clients and the back end is so user friendly for shop owners with a bunch of integrations and features that help you grow your business. Plus it has great in built SEO and ecommerce marketing! Head to Shopify for more info and if you want a hand to design your new online shop let us know!
Because Brand Refinery are Shopify Partners we can design this in our partner platform, and transfer it to you once you are ready to launch. This saves you paying the subscription fee until you are actually live with your shop.
If you have less products though maybe WordPress is a better fit. Book a call to discuss which platform is best for you.
Marketing copy
If you don’t have the budget for a copywriter just yet or you simply LOVE wearing all the caps in your business – well I have got the best marketing book for you to read!!!
Building a StoryBrand by Donald Miller
Donald, breaks down the exact strategy for telling your story, in an easy to follow method, showing you how to write for your customers. You can try your local library (I always do this so I can read it before investing in a copy) or buy from a number of places online, Amazon have some.
Email hosting
Google Workspace is the best in my opinion!! Super user friendly, and they walk you through how to connect your domain name. We use them and love the ease of it all! Head here to get started and you’ll also get 10% off your first year.
Or need a hand setting this up, we can do it for you and include a professionally designed email signature already installed and ready to go. Get in touch to book this in.
Stock photos
It really depends on your target audience as to what style of photos are going to work for your brand. We definitely recommend getting a styled photoshoot of yourself to up level your business image and to personalise your website. If we are working together we can help provide direction and the style of what we will need to really tell your story and attract your dream audience and we can find an awesome photographer near you.
Brand Refinery also have several stock photo subscriptions to access excellent images at affordable rates for you to use, and we source these whilst working together. There are also a tonne of free stock resources you can use for your social media posts and the like, Unsplash, Pexels and Pikwizard are a few to start with.
WordPress tools
Want to make your wordpress website faster? WP Rocket is my absolute favourite caching plugin, it shaves seconds off your website load time (which is so important in this fast paced world) and helps optimise it in so many other ways. You can not go wrong with this tool! For all my hosting clients, this is already included as part of your hosting package.
