WEL Networks, a century-old electricity distribution company based in Hamilton, serves over 160,000 people across the Waikato region.With a commitment to innovation and community, WEL sought a comprehensive brand refresh to reflect its evolving identity and services.
THE SOLUTION
We developed a cohesive visual identity for WEL Networks, encompassing extensive brand guidelines, banners, infographics, and magazines.Our collaboration extended to designing custom illustrations for electric vehicle wraps and EV charger stations, enhancing their visibility and reinforcing their commitment to sustainability.Additionally, we crafted the “Every Day Home Safe” campaign, focusing on internal communications to promote safety and well-being among staff.
THE RESULTS
The revitalised brand positions WEL Networks as a forward-thinking, community-centric organisation.The updated visual elements and campaigns have strengthened their presence in the region, aligning with their mission to deliver innovative and sustainable energy solutions.